I am reading a book about change. The book, Switch: How to Change Things When Change is Hard, is all about the technique and finesse involved in moving things in a certain direction. “Things” might be a start-up company or large established corporation. “Things” might also be a medical board, elementary school class, or a spouse.

Drawing from University of Virginia psychologist Jonathan Haidt, the authors of Switch claim that when it comes to people,

“… our emotional side is an Elephant and our rational side is its Rider. Perched atop the Elephant, the Rider holds the reins and seems to be the leader. But the Rider’s control is precarious because the Rider is so small relative to the Elephant. Anytime the six-ton Elephant and the Rider disagree about which direction to go, the Rider is going to lose. He’s completely overmatched… [on the other hand] The weakness of the Elephant, our emotional and instinctive side, is clear: It’s lazy and skittish, often looking for the quick pay-off (ice cream cone) over the long-term payoff (being thin). When change efforts fail, it’s usually the Elephant’s fault…” (Switch, p.7)
Worship is all about change, isn’t it?

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